Toilet Rolls from
Recycled Paper

Old newspaper, magazines and cardboards. They go through the process de-inking and is reduced back into pulp which in turn is rolled into toilet paper.

Around 712 million trees are cut down every year to produce toilet paper. That's 15% of the annual global deforestation figures. The impact of this industry is substantial as they depend heavily on virgin pulp from old growth trees which in the form of paper is flushed down toilets with no scope of reuse or recycling.

Since we do not use any plastic in packaging, it is a challenge to keep the rolls dry and away from moisture. Hence we have gone for a thick paper packaging on the outside and another paper wrapping in the inside. And yes, the packaging is also made from recycled paper.

The more colourful the packaging, the more chemicals used. Tushie Tissue packaging is printed using soy ink which is bio-degradable and harmless to the environment. Boring is better.

No. You are getting more tissues for the price as they are double sized rolls. Each pack has 2400 sheets divided in 6 rolls. Actually, if you do the math, its only £0.42/100 sheets. Besides, the more you buy together, the less it costs. For instance, if you buy 5 packs together, its only £0.29/100 sheets.

Currently, China leads the world in the technology and infrastructure needed to produce recycled paper. Also, being one of the most populous country in the world, China provides a major source for post-consumer paper, and also import certain waste/scrap paper and paperboard. These are used in making recycled paper pulp which is the raw material for products made from recycled paper. Hence by using Tushie Tissue, you are making a greater sustainable impact on a global level.

Being a small British business, we dream of having our own manufacturing facility here in the UK one day.